Bethenny Frankel wanted to be an entrepreneur. So she started Skinnygirl Cocktails and sold it for $120 million.
May 2, 2012. Skinnygirl Cocktails is the fastest-growing spirit brand according to a new industry report from Technomic. The ready-to-drink cocktail line, founded by entrepreneur and “Real Housewives of New York” alum Bethenny Frankel saw a 388 percent increase in growth, passing the 500,000-case mark. Launched.
Feb 23, 2012. Recently I read a news item on that reality TV star and former Real Housewives cast member Bethenny Frankel is launching a wine label called Skinnygirl. Oh no, just what we need, another wine brand pandering to women. Bethenny plays off the success of her Skinnygirl Margarita.
May 1, 2013. While perusing the liquor store for libations to enjoy with old friends, Bethenny Frankel's much-touted Skinnygirl Margarita $13 was staring me in the face.
Skinnygirl Cocktails 100 Fun & Flirty Guilt-Free Recipes Bethenny Frankel on *FREE* shipping on qualifying offers. From four-time New York Times bestselling author, master fixologist, and “Cocktail Queen.
May 6, 2015. Chicago woman sued Bethenny Frankel, arguing that she purchased Skinnygirl Margarita based on the claim the drink is all-natural.
Sep 21, 2015. “Messaging of cocktails,” Cohen said. “Like, if you tweet something about a cocktail, it goes to 1.4 million people. One of these girls tonight—Lauryn Evarts, of the Skinny Confidential—she has half a million followers. It's a blog. And she worships you. She's, like, 'I want to be the next Bethenny Frankel.' ”.
Oct 23, 2014. Frankel realized early on that if she remained completely open and honest with her audience about absolutely everything, they would follow her purely out of the trust that was built. This enabled her to leverage that trust when it came time to sell a product -- initially, that product was Skinnygirl Margaritas.
Apr 14, 2015. Bethenny Frankel set out to solve this problem with her Skinnygirl Margarita and the cocktails, wines, and liquor that followed. Skinnygirl Cocktails claim to let you drink without the guilt. To clarify, they're only talking about weight-related guilt and make no claims to prevent hangovers or drunkenness.
Jun 29, 2017. The Real Housewives of New York City star's journey from struggling actress to Skinnygirl success.
Bethenny Frankel is from The Real Housewives of New York City. She is also a natural food chef and is famous for creating this margarita, She likens this to the traditional Mexican Margarita and insists that you wont get a hangover with the clear tequila. Enjoy!
Bethenny Frankel's healthy margarita. Try her Skinnygirl Margarita.
While perusing the liquor store for libations to enjoy with old friends, Bethenny Frankel's much-touted Skinnygirl Margarita $13 was staring me in the face.